mom-test

Extract honest customer insights by asking questions about their life instead of your idea. Master Rob Fitzpatrick's methodology for conversations that can't lie to you.

| Source | Rob Fitzpatrick - "The Mom Test" (2013) | | Core Principle | "Talk about their life instead of your idea. Ask about specifics in the past instead of generics or opinions about the future." |

| Why This Matters | People lie to be polite. Even your mom will say your idea is great. But they can't lie about what they've already done, what problems hurt them, and how they've tried to solve them. |

透過詢問有關他們生活的問題而不是你的想法來獲取誠實的客戶見解。掌握羅布·菲茨帕特里克 (Rob Fitzpatrick) 的談話方法，不會對你撒謊。在以下情況下使用： **在構建任何東西之前** 驗證問題是否真實且令人痛苦； **客戶發現電話**以獲得誠實的反饋而無需引導性問題； **調整決策**以了解是否應該改變方向； **功能優先級**以了解客戶實際需要什麼與他們所說的想要什麼； **價格... 來源：guia-matthieu/clawfu-skills。