persuasion-principles

Master Robert Cialdini's 6 (+1) Principles of Persuasion from "Influence: The Psychology of Persuasion" (1984). Ethically apply the psychology of compliance to marketing.

Source: Robert Cialdini - "Influence: The Psychology of Persuasion" (1984), "Pre-Suasion" (2016)

Core Concept: Six (later seven) universal principles drive human compliance. These work via "near-automatic response"—people don't consciously evaluate; they react based on mental shortcuts.

羅伯特·西奧迪尼大師的 6 (+1) 說服原則，摘自《影響力：說服心理學》（1984 年）。以合乎道德的方式將合規心理學應用於行銷。使用場合：設計可轉換的登陸頁面；撰寫銷售文案和電子郵件序列；創建定價和報價結構；建立推薦和社會證明策略；制定推薦和忠誠度計劃 來源：guia-matthieu/clawfu-skills。