·persuasion-principles
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persuasion-principles

Master Robert Cialdini's 6 (+1) Principles of Persuasion from "Influence: The Psychology of Persuasion" (1984). Ethically apply the psychology of compliance to marketing. Use when: Designing landing pages that convert; Writing sales copy and email sequences; Creating pricing and offer structures; Building testimonial and social proof strategies; Developing referral and loyalty programs

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Installation

$npx skills add https://github.com/guia-matthieu/clawfu-skills --skill persuasion-principles

How to Install persuasion-principles

Quickly install persuasion-principles AI skill to your development environment via command line

  1. Open Terminal: Open your terminal or command line tool (Terminal, iTerm, Windows Terminal, etc.)
  2. Run Installation Command: Copy and run this command: npx skills add https://github.com/guia-matthieu/clawfu-skills --skill persuasion-principles
  3. Verify Installation: Once installed, the skill will be automatically configured in your AI coding environment and ready to use in Claude Code, Cursor, or OpenClaw

Source: guia-matthieu/clawfu-skills.

SKILL.md

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Master Robert Cialdini's 6 (+1) Principles of Persuasion from "Influence: The Psychology of Persuasion" (1984). Ethically apply the psychology of compliance to marketing.

Source: Robert Cialdini - "Influence: The Psychology of Persuasion" (1984), "Pre-Suasion" (2016)

Core Concept: Six (later seven) universal principles drive human compliance. These work via "near-automatic response"—people don't consciously evaluate; they react based on mental shortcuts.

Master Robert Cialdini's 6 (+1) Principles of Persuasion from "Influence: The Psychology of Persuasion" (1984). Ethically apply the psychology of compliance to marketing. Use when: Designing landing pages that convert; Writing sales copy and email sequences; Creating pricing and offer structures; Building testimonial and social proof strategies; Developing referral and loyalty programs Source: guia-matthieu/clawfu-skills.

Facts (cite-ready)

Stable fields and commands for AI/search citations.

Install command
npx skills add https://github.com/guia-matthieu/clawfu-skills --skill persuasion-principles
Category
$Marketing
Verified
First Seen
2026-03-11
Updated
2026-03-11

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Quick answers

What is persuasion-principles?

Master Robert Cialdini's 6 (+1) Principles of Persuasion from "Influence: The Psychology of Persuasion" (1984). Ethically apply the psychology of compliance to marketing. Use when: Designing landing pages that convert; Writing sales copy and email sequences; Creating pricing and offer structures; Building testimonial and social proof strategies; Developing referral and loyalty programs Source: guia-matthieu/clawfu-skills.

How do I install persuasion-principles?

Open your terminal or command line tool (Terminal, iTerm, Windows Terminal, etc.) Copy and run this command: npx skills add https://github.com/guia-matthieu/clawfu-skills --skill persuasion-principles Once installed, the skill will be automatically configured in your AI coding environment and ready to use in Claude Code, Cursor, or OpenClaw

Where is the source repository?

https://github.com/guia-matthieu/clawfu-skills