mom-test

Extract honest customer insights by asking questions about their life instead of your idea. Master Rob Fitzpatrick's methodology for conversations that can't lie to you.

| Source | Rob Fitzpatrick - "The Mom Test" (2013) | | Core Principle | "Talk about their life instead of your idea. Ask about specifics in the past instead of generics or opinions about the future." |

| Why This Matters | People lie to be polite. Even your mom will say your idea is great. But they can't lie about what they've already done, what problems hurt them, and how they've tried to solve them. |

Extract honest customer insights by asking questions about their life instead of your idea. Master Rob Fitzpatrick's methodology for conversations that can't lie to you. Use when: **Before building anything** to validate if the problem is real and painful; **Customer discovery calls** to get honest feedback without leading questions; **Pivoting decisions** to understand if you should change direction; **Feature prioritization** to learn what customers actually need vs. say they want; **Pricin... Source: guia-matthieu/clawfu-skills.