jobs-to-be-done

Jobs-to-be-Done is a framework for understanding customer motivation. The core insight: people don't buy products, they hire them to make progress in their lives.

When someone buys a product, they're not buying features or benefits—they're hiring that product to do a job. Understanding that job unlocks everything: positioning, messaging, feature prioritization, and competitive strategy.

The key shift: Move from asking "What do customers want?" to asking "What progress are customers trying to make?"

当被问到“要做的工作”、“JTBD”、“客户流失的原因”、“准备客户访谈”、“雇用和解雇产品”或“寻找真正的竞争对手”时使用。帮助发现未满足的需求以及购买决策背后的背景。 “待完成的工作”框架（由 Clayton Christensen 和 Bob Moesta 创建）解释了客户雇用和解雇产品的原因。 来源：pmprompt/claude-plugin-product-management。