product-led-growth

SKILL.md

Product-Led Growth is a go-to-market strategy where the product itself drives acquisition, activation, retention, and monetization. Instead of relying on sales to close deals before users can try the product, PLG lets users experience value first and buy later.

The core insight: In PLG, the product does the selling. Users sign up, experience value through self-serve, and either convert themselves or become qualified leads for sales.

PLG is fundamentally Data-Led Growth (DLG). When you give away a free product, you get two things in exchange: broader reach (lower barrier to entry) and usage data that tells you which features correlate with conversion and retention. Without this data foundation, you're giving away your product for nothing.

当被问及“产品主导的增长”、“PLG 策略”、“自助增长”、“免费增值模式”、“免费试用设计”、“产品主导的销售”、“PQL”或“自下而上的增长”时使用。帮助设计和优化以产品为主导的增长动作，其中产品推动获取、激活和货币化。基于 Elena Verna 和 Hila Qu 的框架。 来源：pmprompt/claude-plugin-product-management。

查看原文