product-led-growth

SKILL.md

Product-Led Growth is a go-to-market strategy where the product itself drives acquisition, activation, retention, and monetization. Instead of relying on sales to close deals before users can try the product, PLG lets users experience value first and buy later.

The core insight: In PLG, the product does the selling. Users sign up, experience value through self-serve, and either convert themselves or become qualified leads for sales.

PLG is fundamentally Data-Led Growth (DLG). When you give away a free product, you get two things in exchange: broader reach (lower barrier to entry) and usage data that tells you which features correlate with conversion and retention. Without this data foundation, you're giving away your product for nothing.

Utilícelo cuando se le pregunte sobre "crecimiento impulsado por productos", "estrategia PLG", "crecimiento de autoservicio", "modelo freemium", "diseño de prueba gratuito", "ventas impulsadas por productos", "PQL" o "crecimiento ascendente". Ayuda a diseñar y optimizar movimientos de crecimiento impulsados ​​por el producto donde el producto impulsa la adquisición, activación y monetización. Basado en marcos de Elena Verna y Hila Qu. Fuente: pmprompt/claude-plugin-product-management.

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