product-led-growth

SKILL.md

Product-Led Growth is a go-to-market strategy where the product itself drives acquisition, activation, retention, and monetization. Instead of relying on sales to close deals before users can try the product, PLG lets users experience value first and buy later.

The core insight: In PLG, the product does the selling. Users sign up, experience value through self-serve, and either convert themselves or become qualified leads for sales.

PLG is fundamentally Data-Led Growth (DLG). When you give away a free product, you get two things in exchange: broader reach (lower barrier to entry) and usage data that tells you which features correlate with conversion and retention. Without this data foundation, you're giving away your product for nothing.

"제품 주도 성장", "PLG 전략", "셀프 서비스 성장", "프리미엄 모델", "무료 평가판 설계", "제품 주도 판매", "PQL" 또는 "상향식 성장"에 대해 질문할 때 사용합니다. 제품이 획득, 활성화 및 수익화를 주도하는 제품 중심 성장 모션을 설계하고 최적화하는 데 도움이 됩니다. Elena Verna 및 Hila Qu의 프레임워크를 기반으로 합니다. 출처: pmprompt/claude-plugin-product-management.

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