jobs-to-be-done

Jobs-to-be-Done is a framework for understanding customer motivation. The core insight: people don't buy products, they hire them to make progress in their lives.

When someone buys a product, they're not buying features or benefits—they're hiring that product to do a job. Understanding that job unlocks everything: positioning, messaging, feature prioritization, and competitive strategy.

The key shift: Move from asking "What do customers want?" to asking "What progress are customers trying to make?"

當被問到「要做的工作」、「JTBD」、「客戶流失的原因」、「準備客戶訪談」、「僱用和解僱產品」或「尋找真正的競爭對手」時使用。幫助發現未滿足的需求以及購買決策背後的背景。 「待完成的工作」框架（由 Clayton Christensen 和 Bob Moesta 創建）解釋了客戶僱用和解僱產品的原因。 來源：pmprompt/claude-plugin-product-management。