jobs-to-be-done

Jobs-to-be-Done is a framework for understanding customer motivation. The core insight: people don't buy products, they hire them to make progress in their lives.

When someone buys a product, they're not buying features or benefits—they're hiring that product to do a job. Understanding that job unlocks everything: positioning, messaging, feature prioritization, and competitive strategy.

The key shift: Move from asking "What do customers want?" to asking "What progress are customers trying to make?"

Úselo cuando se le solicite "trabajos por hacer", "JTBD", "por qué los clientes abandonan", "preparación para entrevistas con clientes", "contratar y despedir productos" o "encontrar competidores reales". Ayuda a descubrir necesidades insatisfechas y el contexto detrás de las decisiones de compra. El marco Jobs to be Done (creado por Clayton Christensen y Bob Moesta) explica por qué los clientes contratan y despiden productos. Fuente: pmprompt/claude-plugin-product-management.