value-proposition-canvas

Use Osterwalder's Value Proposition Canvas to systematically achieve product-market fit by matching your products and services to customer jobs, pains, and gains

| Source | Value Proposition Design (2014) | | Experts | Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith - Strategyzer |

| Core Principle | "80% of new products fail not because they lack functionality, but because they miss the mark on what customers actually want. The VPC helps you design value propositions that match customers' jobs, pains, and gains." |

使用奧斯特瓦爾德的價值主張畫布，透過將您的產品和服務與客戶的工作、痛苦和利益相匹配，系統地實現產品與市場的契合。適用於：**推出新產品或服務**並需要驗證價值主張； **努力解決產品與市場的契合度**並需要診斷客戶不購買的原因； **重新定位現有產品**以更好地滿足客戶需求； **進入新的細分市場**，滿足不同的客戶需求； **開發中... 來源：guia-matthieu/clawfu-skills。