value-proposition-canvas

Use Osterwalder's Value Proposition Canvas to systematically achieve product-market fit by matching your products and services to customer jobs, pains, and gains

| Source | Value Proposition Design (2014) | | Experts | Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith - Strategyzer |

| Core Principle | "80% of new products fail not because they lack functionality, but because they miss the mark on what customers actually want. The VPC helps you design value propositions that match customers' jobs, pains, and gains." |

Use Osterwalder's Value Proposition Canvas to systematically achieve product-market fit by matching your products and services to customer jobs, pains, and gains Use when: **Launching a new product or service** and need to validate the value proposition; **Struggling with product-market fit** and need to diagnose why customers aren't buying; **Repositioning an existing offering** to better meet customer needs; **Entering a new market segment** with different customer requirements; **Developin... Source: guia-matthieu/clawfu-skills.