value-proposition-canvas

Use Osterwalder's Value Proposition Canvas to systematically achieve product-market fit by matching your products and services to customer jobs, pains, and gains

| Source | Value Proposition Design (2014) | | Experts | Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith - Strategyzer |

| Core Principle | "80% of new products fail not because they lack functionality, but because they miss the mark on what customers actually want. The VPC helps you design value propositions that match customers' jobs, pains, and gains." |

使用奥斯特瓦尔德的价值主张画布，通过将您的产品和服务与客户的工作、痛苦和收益相匹配，系统地实现产品与市场的契合。适用于：**推出新产品或服务**并需要验证价值主张； **努力解决产品与市场的契合度**并需要诊断客户不购买的原因； **重新定位现有产品**以更好地满足客户需求； **进入新的细分市场**，满足不同的客户需求； **开发中... 来源：guia-matthieu/clawfu-skills。