hierarchy-of-engagement

SKILL.md

The Hierarchy of Engagement is a three-level framework for building consumer products that retain users and create defensibility. The core insight: retention comes from making the product better the more you use it, so users have more to lose by leaving.

Most consumer products fail not because they lack users, but because they lack retention. Getting someone to sign up is one thing; getting them to stay is everything. This framework provides a systematic approach to building products where engagement compounds over time.

The key shift: Move from asking "How do we get more users?" to asking "How do we make each user's experience improve the more they use us?"

当被要求“定义我们的核心行动”、“北极星指标”、“累积效益”、“改进保留机制”、“参与层次结构”或“莎拉·塔维尔框架”时使用。帮助消费品识别推动长期保留的行动和好处。参与度框架（由 Benchmark 的 Sarah Tavel 创建）映射了从核心行动到不断增加的损失的进展。 来源：pmprompt/claude-plugin-product-management。

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