hierarchy-of-engagement

SKILL.md

The Hierarchy of Engagement is a three-level framework for building consumer products that retain users and create defensibility. The core insight: retention comes from making the product better the more you use it, so users have more to lose by leaving.

Most consumer products fail not because they lack users, but because they lack retention. Getting someone to sign up is one thing; getting them to stay is everything. This framework provides a systematic approach to building products where engagement compounds over time.

The key shift: Move from asking "How do we get more users?" to asking "How do we make each user's experience improve the more they use us?"

當被要求「定義我們的核心行動」、「北極星指標」、「累積效益」、「改進保留機制」、「參與層次結構」或「莎拉·塔維爾框架」時使用。幫助消費品識別推動長期保留的行動和好處。參與度框架（由 Benchmark 的 Sarah Tavel 創建）繪製了從核心行動到不斷增加的損失的進展。 來源：pmprompt/claude-plugin-product-management。

查看原文