hierarchy-of-engagement

SKILL.md

The Hierarchy of Engagement is a three-level framework for building consumer products that retain users and create defensibility. The core insight: retention comes from making the product better the more you use it, so users have more to lose by leaving.

Most consumer products fail not because they lack users, but because they lack retention. Getting someone to sign up is one thing; getting them to stay is everything. This framework provides a systematic approach to building products where engagement compounds over time.

The key shift: Move from asking "How do we get more users?" to asking "How do we make each user's experience improve the more they use us?"

"핵심 조치 정의", "북극성 지표", "혜택 발생", "유지 메커니즘 개선", "참여 계층 구조" 또는 "Sarah Tavel 프레임워크"를 묻는 질문에 사용합니다. 소비자 제품이 장기 보존을 촉진하는 조치와 이점을 식별하는 데 도움이 됩니다. 참여 계층 구조 프레임워크(Benchmark의 Sarah Tavel이 만든)는 핵심 작업에서 증가하는 손실까지 진행 상황을 매핑합니다. 출처: pmprompt/claude-plugin-product-management.

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