employee-generated-content

Guides EGC and employee advocacy strategy for AI/SaaS products. EGC is content created by employees (social posts, videos, blogs, testimonials) that reflects authentic workplace and product insights. Employee-shared content generates 8x more engagement than brand posts; LinkedIn employee posts reach 561% more than brand content.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, audience, and brand voice.

当用户想要规划、实施或优化员工生成的内容 (EGC) 或员工宣传时。当用户提及“EGC”、“员工宣传”、“员工内容”、“内部品牌大使”、“员工社交媒体”、“员工宣传计划”、“员工宣传”、“LinkedIn 员工帖子”或“品牌大使计划”时也可使用。 来源：kostja94/marketing-skills。