Guides EGC and employee advocacy strategy for AI/SaaS products. EGC is content created by employees (social posts, videos, blogs, testimonials) that reflects authentic workplace and product insights. Employee-shared content generates 8x more engagement than brand posts; LinkedIn employee posts reach 561% more than brand content.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, audience, and brand voice.
Lorsque l'utilisateur souhaite planifier, mettre en œuvre ou optimiser le contenu généré par les employés (EGC) ou le plaidoyer des employés. À utiliser également lorsque l'utilisateur mentionne "EGC", "défense des employés", "contenu des employés", "ambassadeurs internes de la marque", "réseaux sociaux des employés", "programme de défense des employés", "défense du personnel", "publications des employés LinkedIn" ou "programme d'ambassadeurs de la marque". Source : kostja94/marketing-skills.