Guides EGC and employee advocacy strategy for AI/SaaS products. EGC is content created by employees (social posts, videos, blogs, testimonials) that reflects authentic workplace and product insights. Employee-shared content generates 8x more engagement than brand posts; LinkedIn employee posts reach 561% more than brand content.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, audience, and brand voice.
Quando l'utente desidera pianificare, implementare o ottimizzare i contenuti generati dai dipendenti (EGC) o la tutela dei dipendenti. Da utilizzare anche quando l'utente menziona "EGC", "tutela dei dipendenti", "contenuti dei dipendenti", "ambasciatori interni del marchio", "social media dei dipendenti", "programma di tutela dei dipendenti", "tutela del personale", "post dei dipendenti LinkedIn" o "programma di ambasciatori del marchio". Fonte: kostja94/marketing-skills.