Guides EGC and employee advocacy strategy for AI/SaaS products. EGC is content created by employees (social posts, videos, blogs, testimonials) that reflects authentic workplace and product insights. Employee-shared content generates 8x more engagement than brand posts; LinkedIn employee posts reach 561% more than brand content.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, audience, and brand voice.
Cuando el usuario desea planificar, implementar u optimizar el contenido generado por los empleados (EGC) o la defensa de los empleados. Utilícelo también cuando el usuario mencione "EGC", "defensa de los empleados", "contenido de los empleados", "embajadores internos de la marca", "redes sociales de los empleados", "programa de defensa de los empleados", "defensa del personal", "publicaciones de empleados de LinkedIn" o "programa de embajadores de la marca". Fuente: kostja94/marketing-skills.