Guides brand strategy: purpose, values, positioning, storytelling, voice, and visual identity. Companies with consistent branding see 23–33% revenue lift; people remember stories 22× more than facts alone. Use this skill when defining a new brand, auditing consistency, or aligning messaging across touchpoints.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read Sections 2 (Positioning), 3 (Value Proposition), 8 (Brand & Voice), 12 (Visual Identity).
Cuando el usuario quiere definir, auditar o aplicar la estrategia de marca: propósito, valores, posicionamiento, narración, voz, identidad visual. Utilícelo también cuando el usuario mencione "estrategia de marca", "historia de marca", "narración de marca", "voz de marca", "identidad de marca", "directrices de marca", "propósito de la marca", "valores de la marca", "historia de origen", "narrativa de la marca", "personalidad de la marca" o "arquetipo de la marca". Fuente: kostja94/marketing-skills.