branding

Guides brand strategy: purpose, values, positioning, storytelling, voice, and visual identity. Companies with consistent branding see 23–33% revenue lift; people remember stories 22× more than facts alone. Use this skill when defining a new brand, auditing consistency, or aligning messaging across touchpoints.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read Sections 2 (Positioning), 3 (Value Proposition), 8 (Brand & Voice), 12 (Visual Identity).

當使用者想要定義、審核或應用品牌策略時—目的、價值觀、定位、說故事、聲音、視覺識別。當使用者提及「品牌策略」、「品牌故事」、「品牌故事敘述」、「品牌聲音」、「品牌識別」、「品牌指南」、「品牌目的」、「品牌價值」、「起源故事」、「品牌敘事」、「品牌個性」或「品牌原型」時也可使用。 來源：kostja94/marketing-skills。