branding

Guides brand strategy: purpose, values, positioning, storytelling, voice, and visual identity. Companies with consistent branding see 23–33% revenue lift; people remember stories 22× more than facts alone. Use this skill when defining a new brand, auditing consistency, or aligning messaging across touchpoints.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read Sections 2 (Positioning), 3 (Value Proposition), 8 (Brand & Voice), 12 (Visual Identity).

当用户想要定义、审核或应用品牌策略时——目的、价值观、定位、讲故事、声音、视觉识别。当用户提及“品牌战略”、“品牌故事”、“品牌故事讲述”、“品牌声音”、“品牌标识”、“品牌指南”、“品牌目的”、“品牌价值观”、“起源故事”、“品牌叙事”、“品牌个性”或“品牌原型”时也可使用。 来源：kostja94/marketing-skills。