employee-generated-content

Guides EGC and employee advocacy strategy for AI/SaaS products. EGC is content created by employees (social posts, videos, blogs, testimonials) that reflects authentic workplace and product insights. Employee-shared content generates 8x more engagement than brand posts; LinkedIn employee posts reach 561% more than brand content.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, audience, and brand voice.

當使用者想要規劃、實施或優化員工產生的內容 (EGC) 或員工宣傳。當使用者提及「EGC」、「員工宣傳」、「員工內容」、「內部品牌大使」、「員工社群媒體」、「員工宣傳計畫」、「員工宣傳」、「LinkedIn 員工貼文」或「品牌大使計畫」時也可使用。 來源：kostja94/marketing-skills。