Guides EGC and employee advocacy strategy for AI/SaaS products. EGC is content created by employees (social posts, videos, blogs, testimonials) that reflects authentic workplace and product insights. Employee-shared content generates 8x more engagement than brand posts; LinkedIn employee posts reach 561% more than brand content.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, audience, and brand voice.
Wenn der Benutzer von Mitarbeitern erstellte Inhalte (EGC) oder Mitarbeitervertretung planen, implementieren oder optimieren möchte. Auch verwenden, wenn der Benutzer „EGC“, „Employee Advocacy“, „Employee Content“, „interne Markenbotschafter“, „Employee Social Media“, „Employee Advocacy Program“, „Staff Advocacy“, „LinkedIn Employee Posts“ oder „Markenbotschafterprogramm“ erwähnt. Quelle: kostja94/marketing-skills.