eol-message

Craft a clear, empathetic End-of-Life (EOL) message that communicates product or feature discontinuation, explains the rationale, addresses customer impact, provides transition support, and positions the replacement solution. Use this to maintain customer trust during difficult transitions and reduce churn by demonstrating care and offering a clear path forward.

This is not a generic sunset announcement—it's a customer-centric communication that acknowledges loss while framing the change as progress.

The EOL Messaging Framework An effective EOL message balances honesty about the change with empathy for customer impact. It includes:

Создайте четкое, чуткое сообщение об окончании срока службы (EOL), которое сообщает о прекращении использования продукта или функции, объясняет причину, учитывает влияние клиентов, обеспечивает поддержку перехода и позиционирует Источник: deanpeters/product-manager-skills.