positioning-canvas

Positioning defines how your product is the best in the world at delivering some value that a well-defined set of customers care a lot about.

The core insight: Positioning is not messaging. It's not your tagline. It's the fundamental strategic decision about how you win in the market — what you compete against, how you're different, what value only you can deliver, and who cares most about that value.

Credit: This framework comes from April Dunford, author of Obviously Awesome and Sales Pitch, who has positioned over 200 B2B tech companies.

当被要求“定位我的产品”、“定位画布”、“与竞争对手区分开来”、“弄清楚我们的类别”、“重新定位”或“为什么客户应该选择我们”时使用。帮助定义有竞争力的替代方案、差异化价值、目标客户和市场类别。 April Dunford 的“Obviously Awesome”定位框架使您的产品价值对合适的客户来说是显而易见的。 来源：pmprompt/claude-plugin-product-management。