positioning-canvas

Positioning defines how your product is the best in the world at delivering some value that a well-defined set of customers care a lot about.

The core insight: Positioning is not messaging. It's not your tagline. It's the fundamental strategic decision about how you win in the market — what you compete against, how you're different, what value only you can deliver, and who cares most about that value.

Credit: This framework comes from April Dunford, author of Obviously Awesome and Sales Pitch, who has positioned over 200 B2B tech companies.

Úselo cuando se le solicite "posicionar mi producto", "posicionar lienzo", "diferenciarse de la competencia", "descubrir nuestra categoría", "reposicionar" o "por qué los clientes deberían elegirnos". Ayuda a definir alternativas competitivas, valor diferenciado, clientes objetivo y categoría de mercado. El marco de posicionamiento de April Dunford de "Obviously Awesome" hace que el valor de su producto sea obvio para los clientes adecuados. Fuente: pmprompt/claude-plugin-product-management.