positioning-canvas

Positioning defines how your product is the best in the world at delivering some value that a well-defined set of customers care a lot about.

The core insight: Positioning is not messaging. It's not your tagline. It's the fundamental strategic decision about how you win in the market — what you compete against, how you're different, what value only you can deliver, and who cares most about that value.

Credit: This framework comes from April Dunford, author of Obviously Awesome and Sales Pitch, who has positioned over 200 B2B tech companies.

當被要求「定位我的產品」、「定位畫布」、「與競爭對手區分開來」、「弄清楚我們的類別」、「重新定位」或「為什麼客戶應該選擇我們」時使用。帮助定义有竞争力的替代方案、差异化价值、目标客户和市场类别。 April Dunford 的“Obviously Awesome”定位框架使您的产品价值对合适的客户来说是显而易见的。 來源：pmprompt/claude-plugin-product-management。