jobs-to-be-done

SKILL.md

Jobs-to-be-Done (JTBD) is a framework developed by Clayton Christensen and Bob Moesta that focuses on the progress customers are trying to make in their lives. Instead of asking "who is the customer?" it asks "what job are they hiring this product to do?"

Traditional approach: "Who buys milkshakes? Demographics, preferences..."

JTBD approach: "What job is the milkshake being hired to do?"

通过工作理论了解客户动机。在定义产品策略、进行用户研究、识别竞争对手、编写用户故事或围绕客户进度重新构建功能时使用。 来源：flpbalada/my-opencode-config。

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