jobs-to-be-done

SKILL.md

Jobs-to-be-Done (JTBD) is a framework developed by Clayton Christensen and Bob Moesta that focuses on the progress customers are trying to make in their lives. Instead of asking "who is the customer?" it asks "what job are they hiring this product to do?"

Traditional approach: "Who buys milkshakes? Demographics, preferences..."

JTBD approach: "What job is the milkshake being hired to do?"

Comprender las motivaciones de los clientes a través de la teoría del trabajo. Úselo al definir la estrategia del producto, realizar investigaciones de usuarios, identificar competidores, escribir historias de usuarios o replantear funciones en torno al progreso del cliente. Fuente: flpbalada/my-opencode-config.

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