jobs-to-be-done

SKILL.md

Jobs-to-be-Done (JTBD) is a framework developed by Clayton Christensen and Bob Moesta that focuses on the progress customers are trying to make in their lives. Instead of asking "who is the customer?" it asks "what job are they hiring this product to do?"

Traditional approach: "Who buys milkshakes? Demographics, preferences..."

JTBD approach: "What job is the milkshake being hired to do?"

通過工作理論了解客戶動機。在定義產品策略、進行用戶研究、識別競爭對手、編寫用戶故事或圍繞客戶進度重新構建功能時使用。 來源：flpbalada/my-opencode-config。

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