permission-marketing

Build marketing that people actually want using Seth Godin's Permission Marketing methodology—earn attention instead of demanding it, turning strangers into friends and friends into customers.

Source: Seth Godin - Permission Marketing: Turning Strangers into Friends and Friends into Customers (1999) and This is Marketing (2018)

Core Principle: Permission Marketing is the privilege (not the right) of delivering anticipated, personal, and relevant messages to people who want to get them. You earn attention; you don't demand it.

使用 Seth Godin 的許可行銷方法建立人們真正想要的行銷——贏得關注而不是要求關注，將陌生人變成朋友，將朋友變成顧客。在以下情況下使用： **建立一個參與度高且有價值的電子郵件清單**； **設計鉛磁鐵**，獲得真正的許可； **根據贏得關注制定內容策略**； **評估營銷策略**的許可與乾擾； **通過增加預期和相關性來改善電子郵件營銷** 來源：guia-matthieu/clawfu-skills。