permission-marketing

Build marketing that people actually want using Seth Godin's Permission Marketing methodology—earn attention instead of demanding it, turning strangers into friends and friends into customers.

Source: Seth Godin - Permission Marketing: Turning Strangers into Friends and Friends into Customers (1999) and This is Marketing (2018)

Core Principle: Permission Marketing is the privilege (not the right) of delivering anticipated, personal, and relevant messages to people who want to get them. You earn attention; you don't demand it.

Build marketing that people actually want using Seth Godin's Permission Marketing methodology—earn attention instead of demanding it, turning strangers into friends and friends into customers. Use when: **Build an email list** that's engaged and valuable; **Design lead magnets** that earn real permission; **Create content strategy** based on earning attention; **Evaluate marketing tactics** for permission vs. interruption; **Improve email marketing** by increasing anticipation and relevance Source: guia-matthieu/clawfu-skills.