permission-marketing

Build marketing that people actually want using Seth Godin's Permission Marketing methodology—earn attention instead of demanding it, turning strangers into friends and friends into customers.

Source: Seth Godin - Permission Marketing: Turning Strangers into Friends and Friends into Customers (1999) and This is Marketing (2018)

Core Principle: Permission Marketing is the privilege (not the right) of delivering anticipated, personal, and relevant messages to people who want to get them. You earn attention; you don't demand it.

使用 Seth Godin 的许可营销方法建立人们真正想要的营销——赢得关注而不是要求关注，将陌生人变成朋友，将朋友变成顾客。在以下情况下使用： **建立一个参与度高且有价值的电子邮件列表**； **设计铅磁铁**，获得真正的许可； **根据赢得关注制定内容策略**； **评估营销策略**的许可与干扰； **通过增加预期和相关性来改善电子邮件营销** 来源：guia-matthieu/clawfu-skills。