positioning-workshop

SKILL.md

Guide product managers through discovering and articulating product positioning by asking adaptive questions about target customers, unmet needs, product category, benefits, and competitive differentiation. Use this to align stakeholders on strategic positioning before writing PRDs, launch plans, or marketing materials—ensuring you've made deliberate choices about who you serve, what need you address, and how you...

This is not a brainstorming session—it's a structured discovery process that outputs a Geoffrey Moore positioning statement backed by evidence and strategic choices.

Use workshop-facilitation as the default interaction protocol for this skill.

대상 고객, 충족되지 않은 요구 사항, 제품 카테고리, 혜택 및 경쟁 차별화에 대한 적응형 질문을 통해 제품 포지셔닝을 발견하고 명확하게 설명하는 과정을 제품 관리자에게 안내합니다. 출처: deanpeters/product-manager-skills.

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