positioning-workshop

SKILL.md

Guide product managers through discovering and articulating product positioning by asking adaptive questions about target customers, unmet needs, product category, benefits, and competitive differentiation. Use this to align stakeholders on strategic positioning before writing PRDs, launch plans, or marketing materials—ensuring you've made deliberate choices about who you serve, what need you address, and how you...

This is not a brainstorming session—it's a structured discovery process that outputs a Geoffrey Moore positioning statement backed by evidence and strategic choices.

Use workshop-facilitation as the default interaction protocol for this skill.

Führen Sie Produktmanager bei der Ermittlung und Formulierung der Produktpositionierung, indem Sie adaptive Fragen zu Zielkunden, unerfüllten Bedürfnissen, Produktkategorie, Vorteilen und Wettbewerbsunterschieden stellen Quelle: deanpeters/product-manager-skills.

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