positioning-workshop

SKILL.md

Guide product managers through discovering and articulating product positioning by asking adaptive questions about target customers, unmet needs, product category, benefits, and competitive differentiation. Use this to align stakeholders on strategic positioning before writing PRDs, launch plans, or marketing materials—ensuring you've made deliberate choices about who you serve, what need you address, and how you...

This is not a brainstorming session—it's a structured discovery process that outputs a Geoffrey Moore positioning statement backed by evidence and strategic choices.

Use workshop-facilitation as the default interaction protocol for this skill.

Guíe a los gerentes de productos a través del descubrimiento y articulación del posicionamiento del producto haciendo preguntas adaptativas sobre los clientes objetivo, las necesidades insatisfechas, la categoría del producto, los beneficios y la diferencia competitiva. Fuente: deanpeters/product-manager-skills.

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