positioning-workshop

SKILL.md

Guide product managers through discovering and articulating product positioning by asking adaptive questions about target customers, unmet needs, product category, benefits, and competitive differentiation. Use this to align stakeholders on strategic positioning before writing PRDs, launch plans, or marketing materials—ensuring you've made deliberate choices about who you serve, what need you address, and how you...

This is not a brainstorming session—it's a structured discovery process that outputs a Geoffrey Moore positioning statement backed by evidence and strategic choices.

Use workshop-facilitation as the default interaction protocol for this skill.

Guider les chefs de produit dans la découverte et l'articulation du positionnement du produit en posant des questions adaptatives sur les clients cibles, les besoins non satisfaits, la catégorie de produit, les avantages et la différence concurrentielle. Source : deanpeters/product-manager-skills.

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