hierarchy-of-engagement

The Hierarchy of Engagement is a three-level framework for building consumer products that retain users and create defensibility. The core insight: retention comes from making the product better the more you use it, so users have more to lose by leaving.

Most consumer products fail not because they lack users, but because they lack retention. Getting someone to sign up is one thing; getting them to stay is everything. This framework provides a systematic approach to building products where engagement compounds over time.

The key shift: Move from asking "How do we get more users?" to asking "How do we make each user's experience improve the more they use us?"

Da utilizzare quando viene richiesto di "definire la nostra azione principale", "metrica North Star", "accumulo di benefici", "migliorare i meccanismi di fidelizzazione", "gerarchia del coinvolgimento" o "struttura Sarah Tavel". Aiuta i prodotti di consumo a identificare le azioni e i vantaggi che favoriscono la fidelizzazione a lungo termine. Il framework Hierarchy of Engagement (creato da Sarah Tavel presso Benchmark) mappa la progressione dall'azione principale alla perdita crescente. Fonte: wdavidturner/product-skills.