hierarchy-of-engagement

SKILL.md

The Hierarchy of Engagement is a three-level framework for building consumer products that retain users and create defensibility. The core insight: retention comes from making the product better the more you use it, so users have more to lose by leaving.

Most consumer products fail not because they lack users, but because they lack retention. Getting someone to sign up is one thing; getting them to stay is everything. This framework provides a systematic approach to building products where engagement compounds over time.

The key shift: Move from asking "How do we get more users?" to asking "How do we make each user's experience improve the more they use us?"

Use when asked to "define our core action", "North Star metric", "accruing benefits", "improve retention mechanics", "hierarchy of engagement", or "Sarah Tavel framework". Helps consumer products identify the actions and benefits that drive long-term retention. The Hierarchy of Engagement framework (created by Sarah Tavel at Benchmark) maps progression from core action to mounting loss. Source: wdavidturner/product-skills.

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