hierarchy-of-engagement

SKILL.md

The Hierarchy of Engagement is a three-level framework for building consumer products that retain users and create defensibility. The core insight: retention comes from making the product better the more you use it, so users have more to lose by leaving.

Most consumer products fail not because they lack users, but because they lack retention. Getting someone to sign up is one thing; getting them to stay is everything. This framework provides a systematic approach to building products where engagement compounds over time.

The key shift: Move from asking "How do we get more users?" to asking "How do we make each user's experience improve the more they use us?"

Úselo cuando se le solicite "definir nuestra acción principal", "métrica North Star", "acumulación de beneficios", "mejorar la mecánica de retención", "jerarquía de participación" o "marco de Sarah Tavel". Ayuda a los productos de consumo a identificar las acciones y beneficios que impulsan la retención a largo plazo. El marco de Jerarquía de Compromiso (creado por Sarah Tavel en Benchmark) mapea la progresión desde la acción central hasta la pérdida creciente. Fuente: wdavidturner/product-skills.

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