b2b-category-creation-strategy

Category creation is the strategic process of defining a new space in the market to escape commoditization and define the criteria for success. Rather than fighting for market share in a crowded room, you build a new room where you are the leader and the benchmark.

Category Selection Criteria Before committing to category creation, evaluate your product against these three signals to decide if you should invent a new category or optimize an existing one.

The Hybrid Execution Model You do not have to choose between an old category and a new one immediately. Use a "bottoms-up" transition:

用于确定何时创建新软件类别与赢得现有软件类别的框架，以及定义和验证该类别的战术步骤。当您的产品对当前标签来说太具有破坏性、现有类别具有负面关联或需要扩展 TAM 时，请使用此功能。 来源：samarv/shanon。