b2b-category-creation-strategy

Category creation is the strategic process of defining a new space in the market to escape commoditization and define the criteria for success. Rather than fighting for market share in a crowded room, you build a new room where you are the leader and the benchmark.

Category Selection Criteria Before committing to category creation, evaluate your product against these three signals to decide if you should invent a new category or optimize an existing one.

The Hybrid Execution Model You do not have to choose between an old category and a new one immediately. Use a "bottoms-up" transition:

用於確定何時創建新軟體類別與贏得現有軟體類別的框架，以及定義和驗證該類別的戰術步驟。當您的產品對目前標籤來說太具破壞性、現有類別具有負面關聯或需要擴展 TAM 時，請使用此功能。 來源：samarv/shanon。