A framework for determining when to create a new software category versus winning an existing one, and the tactical steps to define and validate that category. Use this when your product is too disruptive for current labels, when existing categories have negative associations, or when you need to expand your TAM.
Quickly install b2b-category-creation-strategy AI skill to your development environment via command line
Source: samarv/shanon.
Category creation is the strategic process of defining a new space in the market to escape commoditization and define the criteria for success. Rather than fighting for market share in a crowded room, you build a new room where you are the leader and the benchmark.
Category Selection Criteria Before committing to category creation, evaluate your product against these three signals to decide if you should invent a new category or optimize an existing one.
The Hybrid Execution Model You do not have to choose between an old category and a new one immediately. Use a "bottoms-up" transition:
A framework for determining when to create a new software category versus winning an existing one, and the tactical steps to define and validate that category. Use this when your product is too disruptive for current labels, when existing categories have negative associations, or when you need to expand your TAM. Source: samarv/shanon.
Stable fields and commands for AI/search citations.
npx skills add https://github.com/samarv/shanon --skill b2b-category-creation-strategyA framework for determining when to create a new software category versus winning an existing one, and the tactical steps to define and validate that category. Use this when your product is too disruptive for current labels, when existing categories have negative associations, or when you need to expand your TAM. Source: samarv/shanon.
Open your terminal or command line tool (Terminal, iTerm, Windows Terminal, etc.) Copy and run this command: npx skills add https://github.com/samarv/shanon --skill b2b-category-creation-strategy Once installed, the skill will be automatically configured in your AI coding environment and ready to use in Claude Code, Cursor, or OpenClaw
https://github.com/samarv/shanon