launch-formula

Turn your marketing into an event that makes people beg to buy before you even release the product

| Source | Launch (2014) + Product Launch Formula Course | | Expert | Jeff Walker - Generated $1M+ in a single day, students have made $1B+ | | Core Principle | "Give first and ask for the sale later" - deliver so much value during prelaunch that making the sale is almost an afterthought |

| Structures video workflow | Final creative vision | | Suggests shot compositions | Equipment selection | | Creates storyboard templates | Brand aesthetics | | Generates script frameworks | Final approval | | Identifies technical requirements | Budget allocation |

將您的行銷變成一場活動，讓人們在您發布產品之前就開始乞求購買。 適用於： **推出新產品或課程** 並希望最大限度地提高首日銷售額； **建立對即將推出的優惠的預期**，而不是“驚喜”推出； **增加您的電子郵件列表**，同時讓他們熱衷於購買； **以合理的稀缺性創造緊迫感，但又不卑鄙**； **通過有序的價值交付將懷疑者變成買家** 來源：guia-matthieu/clawfu-skills。