launch-formula

Turn your marketing into an event that makes people beg to buy before you even release the product

| Source | Launch (2014) + Product Launch Formula Course | | Expert | Jeff Walker - Generated $1M+ in a single day, students have made $1B+ | | Core Principle | "Give first and ask for the sale later" - deliver so much value during prelaunch that making the sale is almost an afterthought |

| Structures video workflow | Final creative vision | | Suggests shot compositions | Equipment selection | | Creates storyboard templates | Brand aesthetics | | Generates script frameworks | Final approval | | Identifies technical requirements | Budget allocation |

将您的营销变成一场活动，让人们在您发布产品之前就开始乞求购买。 适用于： **推出新产品或课程** 并希望最大限度地提高首日销售额； **建立对即将推出的优惠的预期**，而不是“惊喜”推出； **增加您的电子邮件列表**，同时让他们热衷于购买； **以合理的稀缺性创造紧迫感，但又不卑鄙**； **通过有序的价值交付将怀疑者变成买家** 来源：guia-matthieu/clawfu-skills。