cognitive-biases

Apply Kahneman and Thaler's behavioral economics principles to marketing—understand how customers actually make decisions and design experiences that work with human psychology, not against it.

Source: Daniel Kahneman (Thinking, Fast and Slow) & Richard Thaler (Nudge, Misbehaving)

Core Principle: Humans don't make decisions like rational economic agents. We use mental shortcuts (heuristics) that lead to predictable biases. Understanding these biases allows you to design marketing that works with human psychology rather than against it.

將卡尼曼和泰勒的行為經濟學原理應用於行銷——了解客戶實際上如何做出決策並設計符合人類心理而不是違反人類心理的體驗。在以下情況下使用： **透過消除摩擦和應用行為推動來提高轉換率**； **設計定價頁面**，引導客戶做出最佳選擇； **撰寫與人們實際處理資訊的方式產生共鳴的文案； **創造緊迫感和稀缺性**，讓人感覺真實，而不是被操縱...... 來源：guia-matthieu/clawfu-skills。