cognitive-biases

Apply Kahneman and Thaler's behavioral economics principles to marketing—understand how customers actually make decisions and design experiences that work with human psychology, not against it.

Source: Daniel Kahneman (Thinking, Fast and Slow) & Richard Thaler (Nudge, Misbehaving)

Core Principle: Humans don't make decisions like rational economic agents. We use mental shortcuts (heuristics) that lead to predictable biases. Understanding these biases allows you to design marketing that works with human psychology rather than against it.

将卡尼曼和泰勒的行为经济学原理应用于营销——了解客户实际上如何做出决策并设计符合人类心理而不是违背人类心理的体验。在以下情况下使用： **通过消除摩擦和应用行为推动来提高转化率**； **设计定价页面**，引导客户做出最佳选择； **撰写与人们实际处理信息的方式产生共鸣的文案； **创造紧迫感和稀缺性**，让人感觉真实，而不是被操纵...... 来源：guia-matthieu/clawfu-skills。