category-design

Become the Category King by creating new markets instead of competing in existing ones

| Source | Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (2016) | | Experts | Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney | | Core Principle | "Companies that design and dominate new categories capture 76% of the total market value. Being better isn't enough—you must be different." |

| Structures analysis frameworks | Strategic priorities | | Synthesizes market data | Competitive positioning | | Identifies opportunities | Resource allocation | | Creates strategic options | Final strategy selection | | Suggests implementation approaches | Execution decisions |

透過創造新市場而不是在現有市場中競爭來成為品類之王 使用時機： **推出一家與現有品類不完全相符的公司或產品**； **陷入商品競爭**，您需要將功能與競爭對手進行比較； **當「更好」不起作用時，重新定義您的市場地位**; **計劃重大市場公告**或產品發布； **通過爭奪淨新需求而不是爭奪前...來逃避壓力** 來源：guia-matthieu/clawfu-skills。